The Law of Demand - There is an inverse relationship between price and quantity demanded; as price decreases quantity increases.
A change in price causes a change in quantity demanded. (ΔQD)
- Δ in buyers taste (advertising)
- Δ in number of buyers (population)
- Δ in income: Normal goods - goods that buyers buy more of when income rises; Inferior goods - goods buyers buy less of when income rises
- Δ in price of related goods: Substitute goods - serve roughly the same purpose to buyers (coca cola and Pepsi) Complementary goods - consumed together (Gas and automobiles)
- Δ in expectations (future)
Decrease in demand = shift to the left
Δ = Change
Supply - is the quantities that producers or sellers are willing and able to produce or sell at various prices.
The Law of Supply - There is a direct relationship between price and quantity supplied; Price increases quantity increases.
A Change in price causes a change in quantity supplied.
What causes a change in supply?
- Δ in weather
- Δ in technology
- Δ in taxes or subsidies ( money government gives)
- Δ in cost of production
- Δ in number of sellers
- Δ in expectations
Equilibrium - point at which the supply curve and demand curve intersect.
Point at which they intersect - economy is using all resources efficiently.
Shortage - QD > QS
Surplus - QS > QD
Price ceiling -government imposed limit on how high you can be charged for a product or service. (above the equilibrium spot. ex: minimum wage
Price floor - government imposed minimum on how low a price can be changed for on a product or service.
Fixed cost - a cost that does not change no matter how much is produced.
Variable cost - cost that fluctuates (to change) ex: gas
Formulas
o MC = New TC – Old TC
o TC = TTC + TVC or ATC / Q
o AFC = TFC / Q
o AVC= TVC / Q
o ATC = AFC + AFC or TC/Q
Elasticity
Elasticity of demand - tells how drastically buyers will cut back or increase their demand for a good when a price rises or falls.Elastic demand - when demand will change greatly given a small change in price.
"Wants" ex: Movie tickets E>1
Inelastic - your demand for a product will not change regardless of price.
"Needs" ex: milk, medicine, gasoline E<1
Unitelastic: E=1
Calculate:
- (new quantity - old quantity)/old quantity
- (new price - old price)/old price
- percent Δ in quantity / percent Δ in price